As claimed by nutritional information on the box, one Big Mac provides consumer with 530kcal, which according to McDonald’s equals 27% of recommended daily calorie intake. So two provide straightforward more than 50% calories an average person may need in 24hours. This obviously does not take into consideration anything else that may end up on one’s tray together with those two Big Macs, and it obviously does not take into consideration anything the person may have already ingested during they day or will consume later.
Why did she offer second one? My colleague was not aware of this special deal. We evidently did not enter the place because we would have known about this. Leaving his cash at the counter, he was perfectly happy to walk away with one Big Mack. So why did she ask? Did McDonald’s want him to perceive second Big Mac as an extra “value" for his money? Make him feel he gets something for “free"? Was there an intent to build a loyalty towards the brand and make him come back? Pre-program subconscious mind to remember that in McDonald’s there is always surprise waiting for you and you always get something “more”?
And why did he accept? What were the thoughts his brain processed in a span of milliseconds standing at the counter? Which parts of the brain dealt with electric impulses created by these thoughts, making him - after short moment of hesitation, accept? He took something he did not plan to buy as he entered the restaurant. Something he did not know he wanted - before it was offered to him just a moment earlier, and in all fairness, something he did not need... Was it an survival instinct of prehistoric cavemen who did not know when and where does the next meal come from? Hardwired in his brains, did the subconsciousness saw this as an convenient opportunity to store some extra energy for the rainy days…?
I wonder if McDonald’s runs some sort of statistics capturing how many people after receiving this offer declined politely by saying something like: “Thank you very much, one is just enough…” and avoid intake of excessive calories?